Discuss a brief

The media specialists

The right story.The right people.

Ginger PR helps organisations, leaders, films, and public causes communicate clearly with the media and the people who matter. Every mandate receives direct attention from the founder and a focused team.

View selected work How confidential work is handled
Experience that counts 30 years in public relations
THE GINGER BRIEF VOL. 25

How we work

A clear story, sound judgment, and the right follow-through.

EDITORIAL
CLARITY

MEDIA
RELATIONS

PERSONAL
ATTENTION

FOUNDER G LED PR
30years of practical experience
1:1founder involvement on every mandate
INstrong roots in Indian media
PRpersonal service and discretion
01

Why clients come to Ginger

Experience matters most
when it helps make the right call.

Over 30 years, Ginger PR has developed a practical understanding of what editors look for, how public narratives move, and when a story is ready to be taken forward. The firm keeps things simple: a focused team, direct involvement from the founder, and close follow-through.

There are no unnecessary layers between the client and the person responsible for the mandate.

01

Media relations

Stories shaped for the newsroom, not dressed up as press releases. Clear angles, sensible timing, and long-standing newspaper relationships.

02

Public affairs counsel

Communication support for mandates involving policy, public sentiment, institutions, and political stakeholders.

03

Reputation & issues

Practical counsel when facts are moving and every public statement needs care, context, and sound judgment.

04

Culture & entertainment

Publicity for films, personalities, causes, and cultural events, with a clear sense of what editors and audiences will respond to.

02

What Ginger PR does

It is not about outspending
the field. It is about outthinking it.

Ginger PR is a full-service public relations consultancy specialising in strategic communication planning and its implementation. The firm is promoted by communications specialists who have worked together for 25 years, bringing together corporate image management, financial communications, marketing, and brand building.

Strategic planning sits behind everything. We ask a lot of questions, partly out of curiosity but mostly because questions lead to a different way of thinking, and that is how a client gets separated from the field in the mind of a customer.

You bring the industry knowledge. We add the communications experience. Together the two produce something that works.

01

Strategic planning & consultancy

Communication plans built around the objective, the audience, and the window in which a story can realistically move.

02

Corporate reputation management

Long-term work on how an organisation is understood by media, stakeholders, and the public.

03

Investor relations

Financial and shareholder communication, handled with the precision the subject demands.

04

Media relations

Access to editors and correspondents built over three decades, and used carefully enough to still be worth something.

  • Press conferences
  • Media briefings
  • News releases
05

Brand & product PR

Launches and sustained campaigns that give a product a real reason to be written about.

06

Personality PR

Positioning and media management for founders, artists, and public figures.

07

Crisis management

Counsel when facts are still moving and every statement carries weight.

08

Marathi film PR

Publicity for Marathi cinema and television, from first look through release week.

03

Selected public record

Quiet work.
Visible outcomes.

Public relations often works best when attention stays on the client and the story. This section therefore includes only associations already in the public domain. More detailed examples can be shared privately, with permission.

01 Baal Bharti Film publicity Ginger PR is publicly credited for the film's PR. 2022
02 Youngraad Public relations A public relations credit listed in the founder's filmography. 2018
03 Sanngto Aika Publicity A publicity credit listed in the founder's filmography. 2014
04 Khazana Media partnership Ginger PR named among the festival's partners. 2023

Marathi film & television PR

A long-running specialisation. Titles publicised by Ginger PR, listed from the firm's own records.

  • Mumbai Pune Mumbai 2
  • Mumbai Pune Mumbai 3
  • Premachi Goshta
  • Dusari Goshta
  • Baal Bharti
  • Sanngto Aika
  • Baba
  • Bonus
  • Popat
  • Wedding Cha Shinema
  • Ekda Kay Jhale
  • Ideyachi Kalpana
  • Autograph
  • Maharashtra Shahir
  • Baali
  • Mogara Fulala
  • Aamhi Doghi
  • Tukaram
  • Aajcha Divas Majha
  • Naach Ga Ghuma
  • Mukkam Post Bombilwadi
  • Jeevlaga — Star Pravah
04

Clients & institutions

Brands, bodies,
and governments.

Mandates handled by Ginger PR and its consultants across ministries, trade associations, listed companies, diplomatic missions, and cultural institutions.

Government & public bodies

  • Ministry of Irrigation & Dams, Government of Maharashtra
  • Department of Tourism, UT of Dadra & Nagar Haveli
  • Russian Consulate
  • Cultural Centre of Russia
  • Tourism Malaysia
  • Sri Lanka Tourism
  • Mumbai Festival

Industry associations

  • Confederation of Indian Industry (CII)
  • Indian Drug Manufacturers' Association (IDMA)
  • Builders' Association of India (BAI)
  • All India Plastics Manufacturers' Association
  • Indian Dental Manufacturers Association
  • Solapur Garment Manufacturers' Association

Corporate, healthcare & finance

  • Johnson & Johnson
  • Abbott Laboratories
  • Nobel Biocare, Sweden
  • Eureka Forbes Institute of Environment
  • Shamrao Vithal Co-operative Bank
  • Kamat Hotels
  • Unity Infraprojects
  • ABG Shipyard

Culture, media & events

  • Kala Ghoda Arts Festival
  • Red Fort Festival
  • Grasim Mr. India
  • Asian Music Group, UK
  • Financial Times Conferences, UK
05

Handling confidential work

Credibility without
unnecessary disclosure.

The website shares enough to establish experience while respecting client confidence. Sensitive details remain reserved for serious conversations.

  1. Public

    Published record

    Existing credits, coverage links, event records, and named partnerships that are already in the public domain.

  2. Permissioned

    Anonymised case summaries

    The situation, Ginger PR's role, and the outcome are explained without exposing the client or confidential working details.

  3. Private

    Detailed credentials

    Named campaign details and references are shared selectively and only with the client's consent.

Founder, Ginger PR

Vaibhav Patil

Three decades of hands-on work across media, public affairs, and entertainment.

A Commerce graduate of Mumbai University, he has built working relationships across newsrooms, Maharashtra's public life, entertainment, and stakeholder networks. His strength is reading what a journalist actually needs, and turning a corporate or brand position into facts a newsroom can use.

He has led media strategy for corporate clients across retail, information technology, textiles, and fashion, and has been central to several crisis mandates. Ginger PR remains intentionally small: a focused team supports each mandate, while he stays the principal point of contact from the first discussion through execution.

06

The people on the mandate

A small firm,
a deep bench.

Ginger PR is deliberately compact. The people who take the brief are the people who do the work.

Principal consultant & advisor

Kishore Hattangdi

Among the senior-most communications professionals in India, and principal consultant and advisor to Ginger PR. Over three and a half decades he has built deep expertise in corporate reputation management and in every other facet of PR, across retail, oil and gas, chemicals, pharmaceuticals and healthcare, technology, and financial services.

From Indian Oil to BASF AG, from Union Carbide India through its most difficult years to family-owned transnationals such as Jumbo Holdings, he has developed strategy for brand management, crisis communication, financial communication, rural marketing, employee communication, product launches, and community programmes.

He was National President of the Public Relations Society of India from 1991 to 1994, and has been associated with the Advertising Club Bombay, the Press Club Bombay, and the Bombay Management Association. Training in the United States and Germany, and wide reading and travel, keep his practice current with global standards.

Public relations

Shabana Durrani

A Commerce graduate with a post-graduate qualification in advertising and public relations, previously with Percept Advertising, Universal Public Relations, and MilkyWay Communications. A key strategist on assignments spanning entertainment, fashion, IT, tourism, pharmaceuticals, and the non-profit sector.

Copy & editorial

Monali Sarkar

BA, MBA (Finance). A background in copywriting and in journalism, with a particular interest in fashion and entertainment.

Media & client servicing

Nadeem D.

B.Com. A marketing background, handling media coordination and day-to-day client servicing across mandates.

Copy & editorial

Rakhee Patil

BA. A copywriting background, with a particular interest in art and culture, fashion, and entertainment.

National network

Associates in 14 states.

A national network of PR associates gives Ginger PR access to media across the country, so a campaign can be planned in Mumbai and implemented nationally.

  • Maharashtra
  • Gujarat
  • Rajasthan
  • Madhya Pradesh
  • Goa
  • Karnataka
  • Kerala
  • Andhra Pradesh
  • Tamil Nadu
  • New Delhi
  • Punjab
  • Haryana
  • Uttar Pradesh
  • West Bengal
07

How an engagement begins

Talk to Ginger PR

Discuss your
communications brief.

For assignments involving reputation, public affairs, editorial media, or cultural publicity, please get in touch with the founder's office.

Office
Ginger PR
No. 2, Mayur Niwas
169/A, Dr. B. Ambedkar Road
Dadar, Mumbai 400 014
Telephone

+91 22 2414 2041
+91 98211 41740

Email

gingerpr710@gmail.com

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